Aaron Doyle
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Make room for Alfa.

Alfa Romeo has returned to North America after a 17-year absence and it has a lot of BMW, Audi and Mercedes owners eager to sell. Thanks to an interactive pre-roll campaign, and several social, search and media hacks, they won’t have to take no for an answer.

Alfa Romeo — Make Room For Alfa

Alfa Romeo has returned to North America after a 17-year absence and it has a lot of BMW, Audi and Mercedes owners eager to sell. Thanks to an interactive pre-roll campaign, and several social, search and media hacks, they won’t have to take no for an answer.

Credits
Creative Director, Huge: Aaron Doyle
Copy Writer, Huge: Nick Daniel
Account, Huge: Pam Marzolf
Creative Director, GSD&M: Alisa Wixom, Kris Wixom 
Copy Writer, GSD&M: Max Delaney
Account, GSD&M: Jodi Bucclarelli
Producer, GSD&M: Dylan Heimbrock
Production: The Bear
Still Photographer: Nick Simonite