MLBTS21

PlayStation — MLBTS21

To help PlayStation present a more modern version of baseball to young gamers, we recruited the most exciting player in all of MLB, Fernando Tatis Jr. Fernando’s cocky attitude and flashy style inspired our art direction while his ability to own any conversation helped to give us our tag line, Own The Show. We even played tribute to Fernando’s none-stop-swag by announcing our partnership with him during a special episode of the hit internet series Hot Ones.

Game play demos.
to help explain the nuance of the game we created a “mini-Fernando” who we pared with “Coach”, MLB The Show’s long standing spokes-puppet. Coach broke down the game play features while mini-Fernando brought some serious swag to this how-to series.

Credits
Group Creative Director: Aaron Doyle
Associate Creative Director: Chris Linden
Art Director: Christopher Fairchild
Copy Writer: Bari Kahn
Strategy: RJ Duggan
Engagment Director: Julian Batenhorst
Project manager: Frankie Donlon
Photo/video production: San Diego Studio