NBA – Celebrating 75 years of game
The National Basketball Association’s 75th Anniversary season was in 2021-22. To celebrate the significance of this season and the history that preceded it, the NBA enlisted Huge as the winner of an RFP to create a season-long digital experience on NBA.com. The digital experience highlighted the upcoming NBA team 75, seventy five of the greatest athletes to play basketball, as well as moments within the year long celebration.
Huge created a teaser landing experience for the season, the reveal of team 75 on nba.com, custom player profile pages for all 75 legends, and an immersive canvas to explore facts, plays, quizes, and player cards.
Exploration
Executive Creative Director: Dwayne Raupp
Group Creative Director: Aaron Doyle
UX Lead: Ken Kerr
Design: Dan Kennedy, Rob Bigwood, So Jeon Shin
Copywriter: Tava Chunn