A logo placement on the side of a hill does nothing to celebrate the adventurous spirit and vehicle capabilities of the Jeep brand. That is why we changed the sponsorship game and took Jeep from merely being at the games and put them in the games. In partnership with ESPN we created the Wrangler X Challenge - an official medaled event in the Winter X Games where action sports superstars competed inside of Jeep vehicles. Both the Jeep vehicles and the traditional sponsorship model were pushed to their limits as the event played out in a 30 minute segment during the X Games broadcast on national TV.
Course design.
If you’re interested in seeing more or just have a half hour to kill, below is the full broadcast that ran on ESPN.
