Jeep — Emoji U-turn

Jeep — Emoji U-turn

Every brand wants their own emoji. But lets be real, a silly little emoji could never capture the spirit of the Jeep brand. That is why we decided to flip the whole emoji game on its head and be the first brand to give their emoji back.

Social Content.

The Emoji U-turn has was covered by CNN, Fox News, NBC News, Ad Age, Muse by Clio, Digital Trends, TAXI, Auto Week, Automotive News, The Drive, The Detroit Free press and several Jeep enthusiast blogs and websites.

Credits
Executive Creative Director: Dwayne Raupp
Group Creative Director: Aaron Doyle
Art Director: Dakota Page, Chuck Vroom, Dan Kennedy
Account: Jackie Burrous, Ashley Zonka